PokerStars India has partnered up with a new brand ambassador for a series of digital marketing campaigns. The latest ambassador is Bollywood icon Nawazuddin Siddiqui who has over 2 million follows on Instagram and a large fan base throughout the country.
The star of indelible hits “Black Friday” and “The Lunchbox,” Siddiqui has been tapped by the online gambling giant to star in advertisements that will highlight the practical every-day use of poker skills.
Touted as the #MadeforPoker campaign, this marks the second collaboration between PokerStars India and its creative agency Oglivy India. The series will comprise of three digital shorts that will have Siddiqui pointing out that everyone has a poker player in them. The ads will look to highlight that the merits of poker can be used to solve everyday challenges.
PokerStars India has teased that the three advertisements will center on making calculated decisions, staying calm, and keeping a solid poker face.
Poker Teaches Strategic Decision-Making
An awardee at the GQ Men of the Year 2012 for Breakthrough Talent, Siddiqui says poker has the potential to teach people to approach life with composure and self-control.
The actor stresses on the fact that both in poker and in life you need to be able to work with the cards you got and not let anything overwhelm you. One of the keys to succeeding at poker is the ability to think on your feet and make good decisions, something that is essential at succeeding in life.
Siddiqui joins a list of famous PokerStars ambassadors which include Aditya Agarwal, Muskan Sethi and Sharad Rao. PokerStars India will look to use these advertisements to capture a bigger share of the market especially now that Adda52 – India’s biggest poker operator is facing a player backlash due to a bad TDS (tax deducted at source) policy.
PokerStars India Pulls Plug On Spin & Go
PokerStars India continues to make changes to its portfolio in order to serve the Indian market better. The poker room continues to fine-tune its slate of offerings in the hopes of breaking in and establishing a stronger presence in the competitive Indian gambling space.
The operator has decided to pull the plug on its popular Spin & Go game, which is rooted on a lottery-style sit and go game format with randomized prize pools. PokerStars India ceased operations of Sit & Go games from August 16.
PokerStars India confirmed the shutdown of the game, but assured that it is already in the process of rolling out innovative new tournament formats and promotions to lure back Sit & Go’s loyal patrons and attract even more online poker players.