Australia’s PlayUp Introduces New DFS Site For Indian Market

The Indian gaming market has experienced a massive growth curve in 2018. Foreign operators saw an untapped market that was growing quickly and they wasted no time in jumping in on the opportunity that presented itself. Though online gambling is still banned in most states in India, creative gaming companies have found loopholes that give them access to the market. One of them is Daily Fantasy Sports (DFS).

PlayUp, an Australian gaming company has decided to venture into the Indian market by launching DFS games.

Emerging Market

DFS has become a popular choice for many Indian gamblers. The ability to control a team line-up and wager on their success has attracted a lot of attention in the Indian gaming market. PlayUp has launched which is solely created for the Indian market and gives Indians the opportunity to wager real money on DFS games.

PlayUp’s local partner is Fantasy Studio (India) Pvt. Ltd. With their help, the DraftStars launch has already had great success as the DFS website has witnessed more than 2,500 registrations in its first week. PlayUp has had a strong presence in the DFS market in Australia and the operator is now looking to expand its presence into India market and then into more countries going forward.  The Indian market is the fastest growing DFS market in the world and this is a great time for PlayUp to set up operations.

PlayUp offers players access to several DFS games that they can place bets on. There are a number of popular sports to wager on which include football and cricket. Additionally, the site has horse-racing bets and even some casinos games to occupy the time while players wait for the results of their DFS wagers.

The DraftStars brand has actually come a long way. Originally created in 2015 by CrownBet, it was recently sold to PlayUp this year. The company has more than 100,000 active users in the Australian market and the company is hoping that DraftStars will be just as successful in the Indian market.

Pinning Their Hopes On Cricket

One of the offerings on the DraftStars website is cricket and PlayUp is confident that DFS cricket games will bring in tons of new players. Cricket is a fan favorite in India and players are eager to create their own DFS teams and have them battle it out. With the Indian team currently touring Australia, this is the ideal time for DraftStars to promote its DFS cricket offering.