The World Poker Tour (WPT) is one of the biggest brands in the global poker community. The company recently announced that it has entered into an agreement Adda52.com, the largest online poker website in India with the objective of expanding its presence in the Indian market.
The WPT brand was acquired back in June 2015 by Hong Kong based Ourgame International Holdings Ltd for $35 million and since then the company has gone through a number of changes. One of the new objectives for the WPT is to expand its presence in Asia as poker analysts believe that the Asian market has huge potential.
India has over 1.25 billion people and is considered to be one of the most promising online poker markets as the various state governments in the country look to relax their gaming laws and make online poker legal. Adda52.com is by far the biggest and most popular online poker website in India and has over 800,000 registered online poker players.
The new partnership will allow Adda52.com to offer an Indian audience select seasons of the WPT, develop new WPT merchandise, leverage the reputation of the WPT to secure local sponsorship deals and give its online players an opportunity to qualify for premier WPT events. This partnership with the WPT will also increase Adda52.com’s reputation of being the leading online poker website in India and also expand its player database.
The company which is owned by Gaussian Networks Pvt Ltd was recently in the news for hosting the highest ever guaranteed (10 million Indian Rupees) poker tournament in India. The website often runs innovative promotions that allow winners to meet and dine with celebrities from the Bollywood film industry.
Anuj Gupta, the CEO of Adda52.com was excited with the new WPT partnership as he believes it will help his company to offer Indian poker players international standards, world class tournaments, first class structures and the vast experience of the WPT which will be leveraged to tap the Indian market.
In a statement, Adam Pliska, President and CEO of the WPT said “We are proud to partner with Adda52.com, India’s premier poker platform, and to expand the World Poker Tour’s global footprint into one of the fastest growing markets worldwide. Alongside Adda52.com, the World Poker Tour is uniquely positioned to bring the WPT experience to millions of fans and players in India and help grow the mind sport of poker throughout the country.”